Hurrah for Orange Wednesdays!

Do you ever get that feeling when you watch a film and you’re just in a dreamy fantasy bubble for ages afterwards? I think everyone who watched Avatar felt that effect. So I just got home from watching Dark Shadows courtesy of mother and father and I am most certainly experiencing it. It was an enjoyable parent-daughter outing, in case you desired to know. For anyone who hasn't been to the cinema since May 11^th, I urge you to hurry there quickly. Another Tim Burton classic, only it didn’t feel as out-of-this-world as Alice in Wonderland or Sweeney Todd. In a good way though. It was different. Dark, but comical. The script, like every film that is churned out of Hollywood, is predictable in terms of the romantic outcome but I was genuinely happy that I had no idea what was going to happen in between. Aside from the script itself, Burton managed to keep viewers entertained with a wealth of characters and not to mention a massive cast line-up including (predictably) Johnny Depp, Helena Bonham Carter, Michelle Pfeiffer, Eva Green and Chloë Moretz.

The only disappointment, without giving too much away, is Carolyn’s (Moretz) change. You’ll see what I mean.

Go see!

The dying age of cinema?

No matter how advanced companies further televisions and home cinema equipment, nothing truly beats going to the cinema with friends or family to watch a film. Or does it? I have visited a local Odeon a few times recently for what they and Hollywood deem to be big budget blockbuster films. There's no denying that the films themselves are still of a high standard, but when you consider the price of tickets seem to be ever increasing, can families even afford such a luxury anymore? 

Furthermore with the extra profit Odeon and other cinema chains are undoubtedly raking in, my next concern leads to customer experience. I find for the high price I pay the atmosphere and aesthetic appearance of chain cinemas are questionable. In my local, for example, the feel of the cinema is cheap, dated even. The foyer is just a mass of empty space. In comparison to a local independent cinema, I would always choose to go there provided they have a competitive listing. It's comfier there, for starters the seats recline. It's colourful, modern and fresh with a quaint café where you can purchase local food at decent prices. It even promotes a deal which rivals Orange Wednesdays. I think it's about time larger cinema chains took notice of the smaller touches independent cinemas add because, for me, it will gain serious customer loyalty.