No matter how advanced companies further televisions and home cinema equipment, nothing truly beats going to the cinema with friends or family to watch a film. Or does it? I have visited a local Odeon a few times recently for what they and Hollywood deem to be big budget blockbuster films. There's no denying that the films themselves are still of a high standard, but when you consider the price of tickets seem to be ever increasing, can families even afford such a luxury anymore?
Furthermore with the extra profit Odeon and other cinema chains are undoubtedly raking in, my next concern leads to customer experience. I find for the high price I pay the atmosphere and aesthetic appearance of chain cinemas are questionable. In my local, for example, the feel of the cinema is cheap, dated even. The foyer is just a mass of empty space. In comparison to a local independent cinema, I would always choose to go there provided they have a competitive listing. It's comfier there, for starters the seats recline. It's colourful, modern and fresh with a quaint café where you can purchase local food at decent prices. It even promotes a deal which rivals Orange Wednesdays. I think it's about time larger cinema chains took notice of the smaller touches independent cinemas add because, for me, it will gain serious customer loyalty.