With a part-time job alongside my university course in a perfumery store, I notice the vast array of ways perfume is marketed. From the brightly designed laptop bags that Justin Bieber’s perfume offers with the purchase of his fragrance above a certain ml, to the razors that Hugo Boss offers their male audience. I see firsthand that some of these gifts work, others not so much. I fully appreciate these are free gifts that are offered alongside a product, but if more time was spent on designing an aesthetically pleasing product I think it would push sales more in such hard hitting times of recession. A new perfume campaign which is unique and will be interesting to see how it runs is for the new Givenchy perfume, Very Irrésistible Electric Rose. Liv Tyler has been the face of the brand since 2003 and is in the process of launching a music career. To converge the different directions her career is heading towards Givenchy are offering customers one of Liv Tyler’s songs, for free. It’s a refreshing new gift idea on the perfumery market and who knows where it will head, but the uniqueness of the idea itself gets a thumbs up from me.